Collaborative customer interfaces and social TV are among the innovations which are on the rise in 2013 hype cycle for social software, research firm Gartner said today. The hype cycle gives a view of how a technology or application will evolve over the time. "Collaborative customer interfaces, social co-browsing, mobile virtual worlds and social TV are just a few of the innovations on the rise on the cycle," Gartner said. "IT leaders must keep abreast of this evolving sector in order to take advantage of social capabilities and understand the implications that social software developments have for related technologies," said Jeffrey Mann, research vice president at Gartner. A collaborative customer interface enables a customer service agent and a customer to share, simultaneously, the live version of the same business application. Social co-browsing is the collaborative sharing of the same Web space with one or more parties from a social netw...
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