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TIRUPATHI LADDU



The Tirumala Tirupati Devasthanams (TTD) is seeking patent for the world famous Tirupathi Laddu. The Tirupati laddu, famous for its size, may soon get intellectual property right, the sources said. TTD, which is a trusty for the world's richest Tirumala Venkateswara Temple at Tirumala in Andhra Pradesh, is seeking geographical exclusivity for the delicacy. It has submitted already submitted an application before the Geographical Indication Registry seeking the GI tag. "We have received the application regarding the Geographical Indication tag for Tirupati laddus," Controller General of Patents, Designs, and Trade Marks P H Kurian said. The Tirupati laddu, made at Tirumala, is intensely sweet and made of tiny syrup-soaked balls called boondi. This is sold as Prasadam of Lord Venkateshwara.

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