Despite aggressive marketing by global soft drinks giants, average consumption of tea and milk in India remains comparatively high, says a study by brewing major SABMiller India.
"The average per capita consumption of tea and milk in the country stood at 44.2 litres and 40.5 litres per annum respectively while the average consumption of carbonated soft drink in India is at 1.8 litres per annum," says the survey.
Tea and milk are the only drinks in India whose average consumption is more than the global average. In all other categories, barring liquor, the per capita consumption remains less than 1/10th of the global per capita consumption, the study said. According to the industry sources, the total annual production of milk in India is more than 100 million tonnes and India is the biggest producer of milk in the world.
Surprisingly, when it comes to coffee, a popular beverage in south India, the average consumption in India is only 1.2 litres per annum compared to the global average of 21.9 litres.
The average per capita consumption of carbonated soft drink in India stood at 1.8 litres, one of the lowest in the world, whereas the global average is 29.1 per litres, the study said.