Skip to main content

EAST INDIA COMPANY AGAIN RISE

If you think the East India Company died a natural death following India's independence, then think again. The company is not only alive and kicking but has also launched a new office in the Qatari capital of Doha in collaboration with local partner Nasser al Ansari of Octagon International. A grand launch event attended by Her Majesty's Deputy Head of Mission Cecille El Beleidi was held on Monday to mark the occasion. The company's entry into Qatar is part of its strategic regional and global expansion plans. It already runs a store in Kuwait since 2013 and is close to completion for franchises in the UAE and Saudi Arabia. This is the Company's second store in the Middle East and carries a selection of fine teas and coffees; artisan sweet and biscuits; a chocolate range; and jams and marmalades. The extensive range also includes the Company's hand-crafted bone china and porcelain for tea and coffee. Each piece is painted by a master craftsmen using mineral paints and 18 carat gold. The Company offers products that have been crafted by artisans and specialists from around the world using ingredients that have been sourced for their quality. "I was delighted to attend the ribbon cutting ceremony of the first East India Company store in Qatar. It is fantastic to see the revival of such a great British name and a store that houses a delectable array of fine teas, chocolates, biscuits and gifts," Cecille El Beleidi said. Since its creation in 1600 by The Royal Charter granted by Queen Elizabeth I, the influence of The East India Company has been great. It transformed Britain's dining tables through the introduction of exotic ingredients and flavors, but more fundamentally, it changed the world's tastes, its thinking, and its people. Yet it remains a quintessentially British brand with influences from diverse cultures. In August 2010, the re-born and revived East India Company launched its flagship Fine Foods store in the heart of London's Mayfair. Within 3 years it opened two more doors in the UK. India-born Sanjiv Mehta acquired the over 400-year-old company in 2005. "We look forward to sharing our rich stories with customers who we know will appreciate our gourmet foods and unparallelled heritage," said Mehta, Chairman of The East India Company.

Comments

Popular posts from this blog

AIYAR GOT MAD

Congress leader Manishankar Aiyar attracted opposition BJP's ire today in Rajya Sabha when he said he was not interested in listening to speech of a BJP member on vote on account, prompting the Chair to adjourn the House amid uproar. During the Zero Hour, Deputy Chairman P J Kurien allowed Aiyar, who wanted to ask a question, to do so, which was opposed by BJP members. Kurien asked Aiyar whether he yielded to allow others to speak, to which he said he had no objection and he can ask his question later. As the House got ready to initiate discussion on Vote on Account, Kurien said, "Let us reduce the discussion to two hours from four hours," which was opposed by BJP members including Piyush Goyal who was given a chance to speak on Vote on Account. When it was agreed that discussion will take place as per schedule, Aiyar remarked he was not interested in listening to the speech by BJP member. "You had given me the chance to ask a question

FATHER OF NATION'S ORIGINAL PHOTO

MUMBAI METRO RECORD

Over 10 lakh commuters travelled on the city's first Mero, which covers the 11.4 km-long Versova-Andheri-Ghatkopar corridor, in the 59 hours since the commencement of its services on June 8. "Today, till 4.30 pm, metro has crossed the one million mark of ridership that it achieved within 59 hours of operation since inception of commercial operation," a release from Mumbai Metro One, an arm of Reliance Infrastructure, said. This is the only Metro in the country that carries an average of 1,487 commuters per km per hour, it added. "Precisely, it carries almost double the number of commuters every day as compared to Delhi Metro. This proves the overwhelming acceptance of Mumbai Metro by the people." The company has offered a promotional fare of Rs 10 for the first 30 days irrespective of the distance travelled.